Logotype packaging vector branding hex colors

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Created at 03/11/2020 11:58

The palette consists of Light, Semi dark colors. Accent colors #c8c836 and #68681c. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #3C3C39 (darkest) to #FCFCF4 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 0°.

Most swatches read as neutral in color temperature (4 of 6).

HEX codes (sorted): #3C3C39, #68681C, #74746C, #BCBBB9, #C8C836, #FCFCF4

Palette Logotype packaging vector branding hex colors combines 6 color codes:

HEX: #c8c836, RGB: (200, 200, 54); HEX: #fcfcf4, RGB: (252, 252, 244); HEX: #68681c, RGB: (104, 104, 28)

HEX: #74746c, RGB: (116, 116, 108); HEX: #bcbbb9, RGB: (188, 187, 185); HEX: #3c3c39, RGB: (60, 60, 57)

Simplified version of palette colors

Tint of Dark Khaki, Tint of Floral White, Tint of Dark Olive Green, Tint of Dim Gray, Shade of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Logotype packaging vector branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c8c836	#c8c836	RGB(200, 200, 54)	—	—
#fcfcf4	#fcfcf4	RGB(252, 252, 244)	—	—
#68681c	#68681c	RGB(104, 104, 28)	—	—
#74746c	#74746c	RGB(116, 116, 108)	—	—
#bcbbb9	#bcbbb9	RGB(188, 187, 185)	—	—
#3c3c39	#3c3c39	RGB(60, 60, 57)	—	—

5 color pairs have low contrast and need improvement which may impact readability.