Brand development identity design focus lab logo

0.3k

Created at 03/11/2020 12:39

The palette consists of Light, Semi dark colors. Accent colors #0b7958 and #4e3c34. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #4E3C34 (darkest) to #92F4D6 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0B7958, #30ECB4, #4E3C34, #8D6A5F, #92F4D6, #B9BFD6

Palette Brand development identity design focus lab logo combines 6 color codes:

HEX: #30ecb4, RGB: (48, 236, 180); HEX: #92f4d6, RGB: (146, 244, 214); HEX: #0b7958, RGB: (11, 121, 88)

HEX: #8d6a5f, RGB: (141, 106, 95); HEX: #b9bfd6, RGB: (185, 191, 214); HEX: #4e3c34, RGB: (78, 60, 52)

Simplified version of palette colors

Shade of Aquamarine, Shade of Aquamarine, Shade of Sea Green, Tint of Sienna, Shade of Light Steel Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Brand development identity design focus lab logo color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#30ecb4	#30ecb4	RGB(48, 236, 180)	—	—
#92f4d6	#92f4d6	RGB(146, 244, 214)	—	—
#0b7958	#0b7958	RGB(11, 121, 88)	—	—
#8d6a5f	#8d6a5f	RGB(141, 106, 95)	—	—
#b9bfd6	#b9bfd6	RGB(185, 191, 214)	—	—
#4e3c34	#4e3c34	RGB(78, 60, 52)	—	—

5 color pairs have low contrast and need improvement which may impact readability.