Uiux uidesign branding landing palette

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Created at 03/11/2020 12:52

The palette consists of Light, Semi dark colors. Accent colors #20f38b and #8ff4c6. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #2B4631 (darkest) to #8FF4C6 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 28°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1C7444, #20F38B, #2B4631, #8F8D77, #8FF4C6, #9CD4A0

Palette Uiux uidesign branding landing palette combines 6 color codes:

HEX: #20f38b, RGB: (32, 243, 139); HEX: #8ff4c6, RGB: (143, 244, 198); HEX: #1c7444, RGB: (28, 116, 68)

HEX: #8f8d77, RGB: (143, 141, 119); HEX: #9cd4a0, RGB: (156, 212, 160); HEX: #2b4631, RGB: (43, 70, 49)

Simplified version of palette colors

Tint of Medium Spring Green, Shade of Aquamarine, Shade of Sea Green, Tint of Grey, Tint of Dark Sea Green, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Uiux uidesign branding landing palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#20f38b	#20f38b	RGB(32, 243, 139)	—	—
#8ff4c6	#8ff4c6	RGB(143, 244, 198)	—	—
#1c7444	#1c7444	RGB(28, 116, 68)	—	—
#8f8d77	#8f8d77	RGB(143, 141, 119)	—	—
#9cd4a0	#9cd4a0	RGB(156, 212, 160)	—	—
#2b4631	#2b4631	RGB(43, 70, 49)	—	—

6 color pairs have low contrast and need improvement which may impact readability.