Line typography logo branding design

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Created at 03/11/2020 13:24

The palette consists of Light, Semi dark colors. Accent colors #0454a4 and #977901. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #0454A4 (darkest) to #FDE37B (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #0454A4, #3C7474, #7B9454, #977901, #FCCB04, #FDE37B

Palette Line typography logo branding design combines 6 color codes:

HEX: #fccb04, RGB: (252, 203, 4); HEX: #fde37b, RGB: (253, 227, 123); HEX: #0454a4, RGB: (4, 84, 164)

HEX: #7b9454, RGB: (123, 148, 84); HEX: #977901, RGB: (151, 121, 1); HEX: #3c7474, RGB: (60, 116, 116)

Simplified version of palette colors

Shade of Gold, Tint of Khaki, Shade of Royal Blue, Tint of Olive Drab, Shade of Dark Goldenrod, Tint of Teal

Color scheme was created by colorswall

Color codes in palette

Line typography logo branding design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fccb04	#fccb04	RGB(252, 203, 4)	—	—
#fde37b	#fde37b	RGB(253, 227, 123)	—	—
#0454a4	#0454a4	RGB(4, 84, 164)	—	—
#7b9454	#7b9454	RGB(123, 148, 84)	—	—
#977901	#977901	RGB(151, 121, 1)	—	—
#3c7474	#3c7474	RGB(60, 116, 116)	—	—

6 color pairs have low contrast and need improvement which may impact readability.