Medical branding brand logomark colours

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Created at 03/12/2020 08:46

The palette consists of Semi dark, Light, Dark colors. Accent colors #1f2e79 and #1f2e79. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #1F2E79 (darkest) to #ACB4D4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 4°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1F2E79, #4454BA, #949AA7, #95A0DC, #ACB4D4

Palette Medical branding brand logomark colours combines 6 color codes:

HEX: #4454ba, RGB: (68, 84, 186); HEX: #95a0dc, RGB: (149, 160, 220); HEX: #1f2e79, RGB: (31, 46, 121)

HEX: #949aa7, RGB: (148, 154, 167); HEX: #acb4d4, RGB: (172, 180, 212); HEX: #1f2e79, RGB: (31, 46, 121)

Simplified version of palette colors

Shade of Slate Blue, Tint of Cornflower Blue, Tint of Midnight Blue, Shade of Dark Gray, Shade of Light Steel Blue, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Medical branding brand logomark colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4454ba	#4454ba	RGB(68, 84, 186)	—	—
#95a0dc	#95a0dc	RGB(149, 160, 220)	—	—
#1f2e79	#1f2e79	RGB(31, 46, 121)	—	—
#949aa7	#949aa7	RGB(148, 154, 167)	—	—
#acb4d4	#acb4d4	RGB(172, 180, 212)	—	—
#1f2e79	#1f2e79	RGB(31, 46, 121)	—	—

6 color pairs have low contrast and need improvement which may impact readability.