Branding concept logodesign vector and identity

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Created at 03/12/2020 09:00

The palette consists of Semi dark, Light colors. Accent colors #c53968 and #732c6c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #52316B (darkest) to #D5ADBC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 74°.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #52316B, #732C6C, #776194, #C53968, #D38FAA, #D5ADBC

Palette Branding concept logodesign vector and identity combines 6 color codes:

HEX: #c53968, RGB: (197, 57, 104); HEX: #d38faa, RGB: (211, 143, 170); HEX: #732c6c, RGB: (115, 44, 108)

HEX: #776194, RGB: (119, 97, 148); HEX: #d5adbc, RGB: (213, 173, 188); HEX: #52316b, RGB: (82, 49, 107)

Simplified version of palette colors

Tint of Medium Violet Red, Tint of Pale Violet Red, Tint of Purple, Tint of Slate Blue, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding concept logodesign vector and identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c53968	#c53968	RGB(197, 57, 104)	—	—
#d38faa	#d38faa	RGB(211, 143, 170)	—	—
#732c6c	#732c6c	RGB(115, 44, 108)	—	—
#776194	#776194	RGB(119, 97, 148)	—	—
#d5adbc	#d5adbc	RGB(213, 173, 188)	—	—
#52316b	#52316b	RGB(82, 49, 107)	—	—

7 color pairs have low contrast and need improvement which may impact readability.