Logo design visual identity illustrator

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Created at 03/12/2020 09:26

The palette consists of Light, Semi dark colors. Accent colors #5db14d and #35642c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #444444 (darkest) to #ABD6A2 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 25% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 45°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #35642C, #444444, #5DB14D, #65B090, #ABD6A2, #BCBDBC

Palette Logo design visual identity illustrator combines 6 color codes:

HEX: #5db14d, RGB: (93, 177, 77); HEX: #abd6a2, RGB: (171, 214, 162); HEX: #35642c, RGB: (53, 100, 44)

HEX: #65b090, RGB: (101, 176, 144); HEX: #bcbdbc, RGB: (188, 189, 188); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Tint of Medium Sea Green, Tint of Dark Sea Green, Shade of Dark Olive Green, Shade of Medium Aquamarine, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Logo design visual identity illustrator color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5db14d	#5db14d	RGB(93, 177, 77)	—	—
#abd6a2	#abd6a2	RGB(171, 214, 162)	—	—
#35642c	#35642c	RGB(53, 100, 44)	—	—
#65b090	#65b090	RGB(101, 176, 144)	—	—
#bcbdbc	#bcbdbc	RGB(188, 189, 188)	—	—
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

7 color pairs have low contrast and need improvement which may impact readability.