Film logo design brand guideline colors

0.39k

Created at 03/14/2020 17:10

The palette consists of Light, Semi dark, Dark colors. Accent colors #fbfa04 and #2b2c47. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #2B2C47 (darkest) to #FBFA04 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #2B2C47, #7A6A11, #7A7B8C, #BCBECC, #ECB23C, #FBFA04

Palette Film logo design brand guideline colors combines 6 color codes:

HEX: #fbfa04, RGB: (251, 250, 4); HEX: #ecb23c, RGB: (236, 178, 60); HEX: #7a6a11, RGB: (122, 106, 17)

HEX: #7a7b8c, RGB: (122, 123, 140); HEX: #bcbecc, RGB: (188, 190, 204); HEX: #2b2c47, RGB: (43, 44, 71)

Simplified version of palette colors

Shade of Yellow, Tint of Goldenrod, Shade of Olive, Shade of Slate Gray, Shade of Silver, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Film logo design brand guideline colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbfa04	#fbfa04	RGB(251, 250, 4)	—	—
#ecb23c	#ecb23c	RGB(236, 178, 60)	—	—
#7a6a11	#7a6a11	RGB(122, 106, 17)	—	—
#7a7b8c	#7a7b8c	RGB(122, 123, 140)	—	—
#bcbecc	#bcbecc	RGB(188, 190, 204)	—	—
#2b2c47	#2b2c47	RGB(43, 44, 71)	—	—

4 color pairs have low contrast and need improvement which may impact readability.