Mark logodesigner brand identity palette

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Created at 03/15/2020 10:48

The palette consists of Light, Semi dark colors. Accent colors #822401 and #bcbcc4. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #822401 (darkest) to #BCBCC4 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 13°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #822401, #962A02, #BC9C84, #BCBCC4, #F98465, #FC642C

Palette Mark logodesigner brand identity palette combines 6 color codes:

HEX: #fc642c, RGB: (252, 100, 44); HEX: #f98465, RGB: (249, 132, 101); HEX: #822401, RGB: (130, 36, 1)

HEX: #bc9c84, RGB: (188, 156, 132); HEX: #bcbcc4, RGB: (188, 188, 196); HEX: #962a02, RGB: (150, 42, 2)

Simplified version of palette colors

Tint of Orange Red, Tint of Coral, Tint of Dark Red, Shade of Tan, Shade of Silver, Tint of Dark Red

Color scheme was created by colorswall

Color codes in palette

Mark logodesigner brand identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc642c	#fc642c	RGB(252, 100, 44)	—	—
#f98465	#f98465	RGB(249, 132, 101)	—	—
#822401	#822401	RGB(130, 36, 1)	—	—
#bc9c84	#bc9c84	RGB(188, 156, 132)	—	—
#bcbcc4	#bcbcc4	RGB(188, 188, 196)	—	—
#962a02	#962a02	RGB(150, 42, 2)	—	—

7 color pairs have low contrast and need improvement which may impact readability.