Brand identity symbol visual design palette

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Created at 03/15/2020 15:45

The palette consists of Semi dark, Light, Dark colors. Accent colors #ba1b2b and #801821. Palette has Warm colors temperature.

By lightness, this palette runs from #801821 (darkest) to #DCBCB4 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 19°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #801821, #B92430, #BA1B2B, #C47C84, #DCBCB4, #E49CA4

Palette Brand identity symbol visual design palette combines 6 color codes:

HEX: #ba1b2b, RGB: (186, 27, 43); HEX: #e49ca4, RGB: (228, 156, 164); HEX: #b92430, RGB: (185, 36, 48)

HEX: #c47c84, RGB: (196, 124, 132); HEX: #dcbcb4, RGB: (220, 188, 180); HEX: #801821, RGB: (128, 24, 33)

Simplified version of palette colors

Shade of Firebrick, Shade of Light Pink, Tint of Brown, Shade of Rosy Brown, Shade of Misty Rose, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Brand identity symbol visual design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ba1b2b	#ba1b2b	RGB(186, 27, 43)	—	—
#e49ca4	#e49ca4	RGB(228, 156, 164)	—	—
#b92430	#b92430	RGB(185, 36, 48)	—	—
#c47c84	#c47c84	RGB(196, 124, 132)	—	—
#dcbcb4	#dcbcb4	RGB(220, 188, 180)	—	—
#801821	#801821	RGB(128, 24, 33)	—	—

7 color pairs have low contrast and need improvement which may impact readability.