Branding ux typography flat colours

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Created at 03/15/2020 16:33

The palette consists of Light, Semi dark colors. Accent colors #04a96b and #d7c5bf. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #284434 (darkest) to #D7C5BF (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #04944C, #04A96B, #284434, #5CB7CC, #6AAB9D, #D7C5BF

Palette Branding ux typography flat colours combines 6 color codes:

HEX: #04a96b, RGB: (4, 169, 107); HEX: #5cb7cc, RGB: (92, 183, 204); HEX: #04944c, RGB: (4, 148, 76)

HEX: #6aab9d, RGB: (106, 171, 157); HEX: #d7c5bf, RGB: (215, 197, 191); HEX: #284434, RGB: (40, 68, 52)

Simplified version of palette colors

Shade of Medium Sea Green, Shade of Sky Blue, Shade of Sea Green, Tint of Cadet Blue, Tint of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding ux typography flat colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04a96b	#04a96b	RGB(4, 169, 107)	—	—
#5cb7cc	#5cb7cc	RGB(92, 183, 204)	—	—
#04944c	#04944c	RGB(4, 148, 76)	—	—
#6aab9d	#6aab9d	RGB(106, 171, 157)	—	—
#d7c5bf	#d7c5bf	RGB(215, 197, 191)	—	—
#284434	#284434	RGB(40, 68, 52)	—	—

9 color pairs have low contrast and need improvement which may impact readability.