Branding lettering typography logo colors

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Created at 03/16/2020 07:38

The palette consists of Semi dark, Light, Dark colors. Accent colors #c8e391 and #145cca. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #140C0C (darkest) to #D1E3BF (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #104F88, #140C0C, #145CCA, #1977CD, #C8E391, #D1E3BF

Palette Branding lettering typography logo colors combines 6 color codes:

HEX: #1977cd, RGB: (25, 119, 205); HEX: #c8e391, RGB: (200, 227, 145); HEX: #145cca, RGB: (20, 92, 202)

HEX: #104f88, RGB: (16, 79, 136); HEX: #d1e3bf, RGB: (209, 227, 191); HEX: #140c0c, RGB: (20, 12, 12)

Simplified version of palette colors

Shade of Steel Blue, Shade of Pale Goldenrod, Shade of Royal Blue, Shade of Dark Slate Blue, Shade of Light Goldenrod Yellow, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding lettering typography logo colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1977cd	#1977cd	RGB(25, 119, 205)	—	—
#c8e391	#c8e391	RGB(200, 227, 145)	—	—
#145cca	#145cca	RGB(20, 92, 202)	—	—
#104f88	#104f88	RGB(16, 79, 136)	—	—
#d1e3bf	#d1e3bf	RGB(209, 227, 191)	—	—
#140c0c	#140c0c	RGB(20, 12, 12)	—	—

4 color pairs have low contrast and need improvement which may impact readability.