Graphic design brand identity print branding palette

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Created at 03/16/2020 11:30

The palette consists of Light, Semi dark, Dark colors. Accent colors #f07424 and #f6cd48. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #2C2C2C (darkest) to #F6CD48 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 30°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #2C2C2C, #844C21, #986842, #CA9C8C, #F07424, #F6CD48

Palette Graphic design brand identity print branding palette combines 6 color codes:

HEX: #f07424, RGB: (240, 116, 36); HEX: #f6cd48, RGB: (246, 205, 72); HEX: #844c21, RGB: (132, 76, 33)

HEX: #986842, RGB: (152, 104, 66); HEX: #ca9c8c, RGB: (202, 156, 140); HEX: #2c2c2c, RGB: (44, 44, 44)

Simplified version of palette colors

Tint of Chocolate, Shade of Gold, Tint of Saddle Brown, Tint of Sienna, Tint of Rosy Brown, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Graphic design brand identity print branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f07424	#f07424	RGB(240, 116, 36)	—	—
#f6cd48	#f6cd48	RGB(246, 205, 72)	—	—
#844c21	#844c21	RGB(132, 76, 33)	—	—
#986842	#986842	RGB(152, 104, 66)	—	—
#ca9c8c	#ca9c8c	RGB(202, 156, 140)	—	—
#2c2c2c	#2c2c2c	RGB(44, 44, 44)	—	—

6 color pairs have low contrast and need improvement which may impact readability.