Vector branding platform color palette

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Created at 03/17/2020 09:50

The palette consists of Light, Semi dark colors. Accent colors #94cbfb and #d5b4ae. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #094585 (darkest) to #94CBFB (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #094585, #1B84EA, #4C647C, #6C97BE, #94CBFB, #D5B4AE

Palette Vector branding platform color palette combines 6 color codes:

HEX: #1b84ea, RGB: (27, 132, 234); HEX: #94cbfb, RGB: (148, 203, 251); HEX: #094585, RGB: (9, 69, 133)

HEX: #6c97be, RGB: (108, 151, 190); HEX: #d5b4ae, RGB: (213, 180, 174); HEX: #4c647c, RGB: (76, 100, 124)

Simplified version of palette colors

Shade of Dodger Blue, Tint of Light Sky Blue, Shade of Dark Slate Blue, Shade of Cornflower Blue, Tint of Rosy Brown, Shade of Slate Blue

Color scheme was created by colorswall

Color codes in palette

Vector branding platform color palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1b84ea	#1b84ea	RGB(27, 132, 234)	—	—
#94cbfb	#94cbfb	RGB(148, 203, 251)	—	—
#094585	#094585	RGB(9, 69, 133)	—	—
#6c97be	#6c97be	RGB(108, 151, 190)	—	—
#d5b4ae	#d5b4ae	RGB(213, 180, 174)	—	—
#4c647c	#4c647c	RGB(76, 100, 124)	—	—

8 color pairs have low contrast and need improvement which may impact readability.