Logotype brand identity play custom wordmark palette

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Created at 03/17/2020 10:50

The palette consists of Light, Semi dark colors. Accent colors #04d474 and #029652. Palette has Cool colors temperature.

By lightness, this palette runs from #047F54 (darkest) to #5CE0A6 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 7°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #029652, #047F54, #049462, #04D474, #188052, #5CE0A6

Palette Logotype brand identity play custom wordmark palette combines 6 color codes:

HEX: #04d474, RGB: (4, 212, 116); HEX: #5ce0a6, RGB: (92, 224, 166); HEX: #047f54, RGB: (4, 127, 84)

HEX: #029652, RGB: (2, 150, 82); HEX: #188052, RGB: (24, 128, 82); HEX: #049462, RGB: (4, 148, 98)

Simplified version of palette colors

Shade of Lime Green, Tint of Medium Aquamarine, Shade of Sea Green, Shade of Sea Green, Shade of Sea Green, Shade of Sea Green

Color scheme was created by colorswall

Color codes in palette

Logotype brand identity play custom wordmark palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04d474	#04d474	RGB(4, 212, 116)	—	—
#5ce0a6	#5ce0a6	RGB(92, 224, 166)	—	—
#047f54	#047f54	RGB(4, 127, 84)	—	—
#029652	#029652	RGB(2, 150, 82)	—	—
#188052	#188052	RGB(24, 128, 82)	—	—
#049462	#049462	RGB(4, 148, 98)	—	—

9 color pairs have low contrast and need improvement which may impact readability.