Design branding brand concept colors

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Created at 03/17/2020 11:59

The palette consists of Light, Semi dark colors. Accent colors #fa100c and #2c4c50. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #67290E (darkest) to #DABEAD (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #2C4C50, #67290E, #6E828D, #DABEAD, #F15453, #FA100C

Palette Design branding brand concept colors combines 6 color codes:

HEX: #fa100c, RGB: (250, 16, 12); HEX: #f15453, RGB: (241, 84, 83); HEX: #67290e, RGB: (103, 41, 14)

HEX: #6e828d, RGB: (110, 130, 141); HEX: #dabead, RGB: (218, 190, 173); HEX: #2c4c50, RGB: (44, 76, 80)

Simplified version of palette colors

Tint of Red, Shade of Tomato, Tint of Maroon, Tint of Slate Gray, Shade of Peach Puff, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Design branding brand concept colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fa100c	#fa100c	RGB(250, 16, 12)	—	—
#f15453	#f15453	RGB(241, 84, 83)	—	—
#67290e	#67290e	RGB(103, 41, 14)	—	—
#6e828d	#6e828d	RGB(110, 130, 141)	—	—
#dabead	#dabead	RGB(218, 190, 173)	—	—
#2c4c50	#2c4c50	RGB(44, 76, 80)	—	—

5 color pairs have low contrast and need improvement which may impact readability.