Typography brand guideline guide clean colours

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Created at 03/17/2020 12:01

The palette consists of Light, Semi dark, Dark colors. Accent colors #f4ece3 and #242c3b. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #242C3B (darkest) to #F4ECE3 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 33% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #242C3B, #5D4D27, #90856C, #C4AC74, #CFBF9C, #F4ECE3

Palette Typography brand guideline guide clean colours combines 6 color codes:

HEX: #c4ac74, RGB: (196, 172, 116); HEX: #f4ece3, RGB: (244, 236, 227); HEX: #5d4d27, RGB: (93, 77, 39)

HEX: #90856c, RGB: (144, 133, 108); HEX: #cfbf9c, RGB: (207, 191, 156); HEX: #242c3b, RGB: (36, 44, 59)

Simplified version of palette colors

Shade of Tan, Shade of Linen, Shade of Dark Olive Green, Tint of Grey, Tint of Tan, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Typography brand guideline guide clean colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c4ac74	#c4ac74	RGB(196, 172, 116)	—	—
#f4ece3	#f4ece3	RGB(244, 236, 227)	—	—
#5d4d27	#5d4d27	RGB(93, 77, 39)	—	—
#90856c	#90856c	RGB(144, 133, 108)	—	—
#cfbf9c	#cfbf9c	RGB(207, 191, 156)	—	—
#242c3b	#242c3b	RGB(36, 44, 59)	—	—

5 color pairs have low contrast and need improvement which may impact readability.