Iconography case study logo redesign data colours

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Created at 03/18/2020 11:03

The palette consists of Light, Dark colors. Accent colors #45caef and Black Wash #0c0c0c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #45CAEF (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 72°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0C0C0C, #341C94, #45CAEF, #796BB8, #9C64EC, #9C8EC4

Palette Iconography case study logo redesign data colours combines 6 color codes:

HEX: #45caef, RGB: (69, 202, 239); HEX: #9c64ec, RGB: (156, 100, 236); HEX: #341c94, RGB: (52, 28, 148)

HEX: #796bb8, RGB: (121, 107, 184); HEX: #9c8ec4, RGB: (156, 142, 196); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Shade of Sky Blue, Shade of Medium Purple, Tint of Dark Blue, Shade of Medium Purple, Tint of Medium Purple, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Iconography case study logo redesign data colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#45caef	#45caef	RGB(69, 202, 239)	—	—
#9c64ec	#9c64ec	RGB(156, 100, 236)	—	—
#341c94	#341c94	RGB(52, 28, 148)	—	—
#796bb8	#796bb8	RGB(121, 107, 184)	—	—
#9c8ec4	#9c8ec4	RGB(156, 142, 196)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

5 color pairs have low contrast and need improvement which may impact readability.