Life dna string brand colors

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Created at 03/18/2020 11:14

The palette consists of Light, Dark, Semi dark colors. Accent colors #35e4fc and #240444. Palette has Cool colors temperature.

By lightness, this palette runs from #240444 (darkest) to #35E4FC (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 115°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #240444, #35E4FC, #4E3B74, #806A92, #B8ABC4, #F197ED

Palette Life dna string brand colors combines 6 color codes:

HEX: #35e4fc, RGB: (53, 228, 252); HEX: #f197ed, RGB: (241, 151, 237); HEX: #240444, RGB: (36, 4, 68)

HEX: #806a92, RGB: (128, 106, 146); HEX: #b8abc4, RGB: (184, 171, 196); HEX: #4e3b74, RGB: (78, 59, 116)

Simplified version of palette colors

Tint of Dark Turquoise, Tint of Violet, Shade of Midnight Blue, Shade of Medium Purple, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Life dna string brand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#35e4fc	#35e4fc	RGB(53, 228, 252)	—	—
#f197ed	#f197ed	RGB(241, 151, 237)	—	—
#240444	#240444	RGB(36, 4, 68)	—	—
#806a92	#806a92	RGB(128, 106, 146)	—	—
#b8abc4	#b8abc4	RGB(184, 171, 196)	—	—
#4e3b74	#4e3b74	RGB(78, 59, 116)	—	—

5 color pairs have low contrast and need improvement which may impact readability.