Packaging design brand branding

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Created at 03/18/2020 12:27

The palette consists of Semi dark, Light colors. Accent colors #cb356b and #b4fcf4. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #403861 (darkest) to #B4FCF4 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #228E84, #403861, #6FA7A5, #B4FCF4, #B9CCD1, #CB356B

Palette Packaging design brand branding combines 6 color codes:

HEX: #cb356b, RGB: (203, 53, 107); HEX: #b4fcf4, RGB: (180, 252, 244); HEX: #228e84, RGB: (34, 142, 132)

HEX: #6fa7a5, RGB: (111, 167, 165); HEX: #b9ccd1, RGB: (185, 204, 209); HEX: #403861, RGB: (64, 56, 97)

Simplified version of palette colors

Tint of mediumvioletred, Tint of paleturquoise, Tint of darkcyan, Tint of cadetblue, Shade of lightblue, Shade of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Packaging design brand branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cb356b	#cb356b	RGB(203, 53, 107)	—	—
#b4fcf4	#b4fcf4	RGB(180, 252, 244)	—	—
#228e84	#228e84	RGB(34, 142, 132)	—	—
#6fa7a5	#6fa7a5	RGB(111, 167, 165)	—	—
#b9ccd1	#b9ccd1	RGB(185, 204, 209)	—	—
#403861	#403861	RGB(64, 56, 97)	—	—

5 color pairs have low contrast and need improvement which may impact readability.