Pure logo design mark identity colours

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Created at 03/18/2020 19:35

The palette consists of Light, Semi dark colors. Accent colors #bcd433 and #8a8c94. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #3C4428 (darkest) to #DBE791 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 9°.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #3C4428, #545C2B, #8A8C94, #A0A0A2, #BCD433, #DBE791

Palette Pure logo design mark identity colours combines 6 color codes:

HEX: #bcd433, RGB: (188, 212, 51); HEX: #dbe791, RGB: (219, 231, 145); HEX: #545c2b, RGB: (84, 92, 43)

HEX: #8a8c94, RGB: (138, 140, 148); HEX: #a0a0a2, RGB: (160, 160, 162); HEX: #3c4428, RGB: (60, 68, 40)

Simplified version of palette colors

Tint of Yellow Green, Shade of Khaki, Shade of Dark Olive Green, Tint of Grey, Shade of Dark Gray, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Pure logo design mark identity colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bcd433	#bcd433	RGB(188, 212, 51)	—	—
#dbe791	#dbe791	RGB(219, 231, 145)	—	—
#545c2b	#545c2b	RGB(84, 92, 43)	—	—
#8a8c94	#8a8c94	RGB(138, 140, 148)	—	—
#a0a0a2	#a0a0a2	RGB(160, 160, 162)	—	—
#3c4428	#3c4428	RGB(60, 68, 40)	—	—

5 color pairs have low contrast and need improvement which may impact readability.