Logo design branding brand identity colors palette

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Created at 03/18/2020 20:53

The palette consists of Light, Semi dark, Dark colors. Accent colors #fc344c and #930516. Palette has Warm colors temperature.

By lightness, this palette runs from #643444 (darkest) to #FA7D8C (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 65% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 13°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #643444, #743C44, #7C343C, #930516, #FA7D8C, #FC344C

Palette Logo design branding brand identity colors palette combines 6 color codes:

HEX: #fc344c, RGB: (252, 52, 76); HEX: #fa7d8c, RGB: (250, 125, 140); HEX: #7c343c, RGB: (124, 52, 60)

HEX: #743c44, RGB: (116, 60, 68); HEX: #930516, RGB: (147, 5, 22); HEX: #643444, RGB: (100, 52, 68)

Simplified version of palette colors

Shade of Indian Red, Tint of Light Coral, Shade of Brown, Shade of Brown, Tint of Dark Red, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Logo design branding brand identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc344c	#fc344c	RGB(252, 52, 76)	—	—
#fa7d8c	#fa7d8c	RGB(250, 125, 140)	—	—
#7c343c	#7c343c	RGB(124, 52, 60)	—	—
#743c44	#743c44	RGB(116, 60, 68)	—	—
#930516	#930516	RGB(147, 5, 22)	—	—
#643444	#643444	RGB(100, 52, 68)	—	—

7 color pairs have low contrast and need improvement which may impact readability.