Crown branding logo identity palette

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Created at 03/19/2020 07:30

The palette consists of Semi dark, Light, Dark colors. Accent colors #681c1c and #4f545b. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #681C1C (darkest) to #FCF4F4 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 0°.

Most swatches read as neutral in color temperature (4 of 6).

HEX codes (sorted): #4F545B, #681C1C, #6B746C, #C4C4CB, #C83636, #FCF4F4

Palette Crown branding logo identity palette combines 6 color codes:

HEX: #c83636, RGB: (200, 54, 54); HEX: #fcf4f4, RGB: (252, 244, 244); HEX: #681c1c, RGB: (104, 28, 28)

HEX: #6b746c, RGB: (107, 116, 108); HEX: #c4c4cb, RGB: (196, 196, 203); HEX: #4f545b, RGB: (79, 84, 91)

Simplified version of palette colors

Tint of Crimson, Shade of Snow, Tint of Maroon, Tint of Dim Gray, Tint of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Crown branding logo identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c83636	#c83636	RGB(200, 54, 54)	—	—
#fcf4f4	#fcf4f4	RGB(252, 244, 244)	—	—
#681c1c	#681c1c	RGB(104, 28, 28)	—	—
#6b746c	#6b746c	RGB(107, 116, 108)	—	—
#c4c4cb	#c4c4cb	RGB(196, 196, 203)	—	—
#4f545b	#4f545b	RGB(79, 84, 91)	—	—

5 color pairs have low contrast and need improvement which may impact readability.