Flat icons ui ux strategy creative agency colors palette

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Created at 03/19/2020 18:37

The palette consists of Light, Semi dark colors. Accent colors #caa032 and #397faa. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #303C3E (darkest) to #99CC5F (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #303C3E, #397FAA, #55B1A9, #94B4C4, #99CC5F, #CAA032

Palette Flat icons ui ux strategy creative agency colors palette combines 6 color codes:

HEX: #caa032, RGB: (202, 160, 50); HEX: #99cc5f, RGB: (153, 204, 95); HEX: #397faa, RGB: (57, 127, 170)

HEX: #55b1a9, RGB: (85, 177, 169); HEX: #94b4c4, RGB: (148, 180, 196); HEX: #303c3e, RGB: (48, 60, 62)

Simplified version of palette colors

Shade of Goldenrod, Tint of Yellow Green, Shade of Steel Blue, Tint of Light Sea Green, Shade of Light Steel Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Flat icons ui ux strategy creative agency colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#caa032	#caa032	RGB(202, 160, 50)	—	—
#99cc5f	#99cc5f	RGB(153, 204, 95)	—	—
#397faa	#397faa	RGB(57, 127, 170)	—	—
#55b1a9	#55b1a9	RGB(85, 177, 169)	—	—
#94b4c4	#94b4c4	RGB(148, 180, 196)	—	—
#303c3e	#303c3e	RGB(48, 60, 62)	—	—

8 color pairs have low contrast and need improvement which may impact readability.