Package design toilet paper packaging branding colors

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Created at 03/19/2020 20:56

The palette consists of Light, Semi dark, Dark colors. Accent colors #dc541c and #c22c04. Palette has Warm colors temperature.

By lightness, this palette runs from #3E2F29 (darkest) to #F0AC8C (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 7°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #3E2F29, #A48474, #C22C04, #CC9E8F, #DC541C, #F0AC8C

Palette Package design toilet paper packaging branding colors combines 6 color codes:

HEX: #dc541c, RGB: (220, 84, 28); HEX: #f0ac8c, RGB: (240, 172, 140); HEX: #c22c04, RGB: (194, 44, 4)

HEX: #a48474, RGB: (164, 132, 116); HEX: #cc9e8f, RGB: (204, 158, 143); HEX: #3e2f29, RGB: (62, 47, 41)

Simplified version of palette colors

Tint of Orange Red, Tint of Light Salmon, Tint of Firebrick, Shade of Rosy Brown, Tint of Rosy Brown, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Package design toilet paper packaging branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dc541c	#dc541c	RGB(220, 84, 28)	—	—
#f0ac8c	#f0ac8c	RGB(240, 172, 140)	—	—
#c22c04	#c22c04	RGB(194, 44, 4)	—	—
#a48474	#a48474	RGB(164, 132, 116)	—	—
#cc9e8f	#cc9e8f	RGB(204, 158, 143)	—	—
#3e2f29	#3e2f29	RGB(62, 47, 41)	—	—

7 color pairs have low contrast and need improvement which may impact readability.