Serif logo visual identity t-shirt mockup wolf palette

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Created at 03/19/2020 21:43

The palette consists of Light, Semi dark colors. Accent colors #e46c5c and #67251d. Palette has Warm colors temperature.

By lightness, this palette runs from #67251D (darkest) to #DCBCC4 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 22°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #67251D, #762B22, #BD7C7C, #CD5E51, #DCBCC4, #E46C5C

Palette Serif logo visual identity t-shirt mockup wolf palette combines 6 color codes:

HEX: #cd5e51, RGB: (205, 94, 81); HEX: #e46c5c, RGB: (228, 108, 92); HEX: #67251d, RGB: (103, 37, 29)

HEX: #bd7c7c, RGB: (189, 124, 124); HEX: #dcbcc4, RGB: (220, 188, 196); HEX: #762b22, RGB: (118, 43, 34)

Simplified version of palette colors

Shade of Indian Red, Shade of Tomato, Tint of Maroon, Shade of Rosy Brown, Shade of Thistle, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Serif logo visual identity t-shirt mockup wolf palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cd5e51	#cd5e51	RGB(205, 94, 81)	—	—
#e46c5c	#e46c5c	RGB(228, 108, 92)	—	—
#67251d	#67251d	RGB(103, 37, 29)	—	—
#bd7c7c	#bd7c7c	RGB(189, 124, 124)	—	—
#dcbcc4	#dcbcc4	RGB(220, 188, 196)	—	—
#762b22	#762b22	RGB(118, 43, 34)	—	—

6 color pairs have low contrast and need improvement which may impact readability.