Brand identity logo health branding colors palette

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Created at 03/20/2020 17:25

The palette consists of Light, Semi dark colors. Accent colors #8cccec and #cca89a. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #3B4B53 (darkest) to #8CCCEC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #18566B, #3B4B53, #3CACD2, #6793AA, #8CCCEC, #CCA89A

Palette Brand identity logo health branding colors palette combines 6 color codes:

HEX: #3cacd2, RGB: (60, 172, 210); HEX: #8cccec, RGB: (140, 204, 236); HEX: #18566b, RGB: (24, 86, 107)

HEX: #6793aa, RGB: (103, 147, 170); HEX: #cca89a, RGB: (204, 168, 154); HEX: #3b4b53, RGB: (59, 75, 83)

Simplified version of palette colors

Tint of Deep Sky Blue, Tint of Sky Blue, Tint of Dark Slate Gray, Tint of Light Slate Gray, Tint of Rosy Brown, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity logo health branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3cacd2	#3cacd2	RGB(60, 172, 210)	—	—
#8cccec	#8cccec	RGB(140, 204, 236)	—	—
#18566b	#18566b	RGB(24, 86, 107)	—	—
#6793aa	#6793aa	RGB(103, 147, 170)	—	—
#cca89a	#cca89a	RGB(204, 168, 154)	—	—
#3b4b53	#3b4b53	RGB(59, 75, 83)	—	—

7 color pairs have low contrast and need improvement which may impact readability.