Created at 03/20/2020 17:25
  0.57k

Brand identity logo health branding colors palette

  • #3cacd2
  • #8cccec
  • #18566b
  • #6793aa
  • #cca89a
  • #3b4b53
The palette consists of Light colors. Accent colors #8cccec and #cca89a. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #18566B (darkest) to #8CCCEC (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #18566B, #3B4B53, #3CACD2, #6793AA, #8CCCEC, #CCA89A

Palette Brand identity logo health branding colors palette has combination of 6 codes colors:
HEX: #3cacd2, RGB: (60, 172, 210); HEX: #8cccec, RGB: (140, 204, 236); HEX: #18566b, RGB: (24, 86, 107)
HEX: #6793aa, RGB: (103, 147, 170); HEX: #cca89a, RGB: (204, 168, 154); HEX: #3b4b53, RGB: (59, 75, 83)
Simplified version of palette colors
Shade of deepskyblue, Shade of skyblue, Shade of darkslategrey, Shade of lightslategrey, Shade of rosybrown, Shade of darkslategrey
Color scheme was created by colorswall

Colors codes in palette

Brand identity logo health branding colors palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#3cacd2 #3cacd2 RGB(60, 172, 210)
#8cccec #8cccec RGB(140, 204, 236)
#18566b #18566b RGB(24, 86, 107)
#6793aa #6793aa RGB(103, 147, 170)
#cca89a #cca89a RGB(204, 168, 154)
#3b4b53 #3b4b53 RGB(59, 75, 83)

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#3cacd2
#8cccec
1.49
#3cacd2
#6793aa
1.26
#3cacd2
#cca89a
1.2
#8cccec
#6793aa
1.88
#8cccec
#cca89a
1.24
#18566b
#3b4b53
1.11

Image palette Brand identity logo health branding colors palette png