Logo graphic design identity brand colours

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Created at 03/21/2020 14:41

The palette consists of Semi dark, Light, Dark colors. Accent colors #794dac and #3f2161. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #3F2161 (darkest) to #B4A7BF (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 27% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 5°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #3F2161, #4F435A, #794DAC, #7D7587, #A484C4, #B4A7BF

Palette Logo graphic design identity brand colours combines 6 color codes:

HEX: #794dac, RGB: (121, 77, 172); HEX: #a484c4, RGB: (164, 132, 196); HEX: #3f2161, RGB: (63, 33, 97)

HEX: #7d7587, RGB: (125, 117, 135); HEX: #b4a7bf, RGB: (180, 167, 191); HEX: #4f435a, RGB: (79, 67, 90)

Simplified version of palette colors

Shade of Slate Blue, Tint of Medium Purple, Tint of Midnight Blue, Shade of Grey, Shade of Thistle, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logo graphic design identity brand colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#794dac	#794dac	RGB(121, 77, 172)	—	—
#a484c4	#a484c4	RGB(164, 132, 196)	—	—
#3f2161	#3f2161	RGB(63, 33, 97)	—	—
#7d7587	#7d7587	RGB(125, 117, 135)	—	—
#b4a7bf	#b4a7bf	RGB(180, 167, 191)	—	—
#4f435a	#4f435a	RGB(79, 67, 90)	—	—

7 color pairs have low contrast and need improvement which may impact readability.