Lockup tourism branding logo colors palette

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Created at 03/21/2020 19:04

The palette consists of Semi dark, Light, Dark colors. Accent colors #364c77 and #12285f. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #12285F (darkest) to #C4DCE4 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 28°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #12285F, #364C77, #4C5454, #5C749C, #A4BECC, #C4DCE4

Palette Lockup tourism branding logo colors palette combines 6 color codes:

HEX: #364c77, RGB: (54, 76, 119); HEX: #c4dce4, RGB: (196, 220, 228); HEX: #12285f, RGB: (18, 40, 95)

HEX: #5c749c, RGB: (92, 116, 156); HEX: #a4becc, RGB: (164, 190, 204); HEX: #4c5454, RGB: (76, 84, 84)

Simplified version of palette colors

Tint of Dark Slate Blue, Tint of Light Blue, Tint of Midnight Blue, Shade of Steel Blue, Shade of Light Steel Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Lockup tourism branding logo colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#364c77	#364c77	RGB(54, 76, 119)	—	—
#c4dce4	#c4dce4	RGB(196, 220, 228)	—	—
#12285f	#12285f	RGB(18, 40, 95)	—	—
#5c749c	#5c749c	RGB(92, 116, 156)	—	—
#a4becc	#a4becc	RGB(164, 190, 204)	—	—
#4c5454	#4c5454	RGB(76, 84, 84)	—	—

6 color pairs have low contrast and need improvement which may impact readability.