Created at 03/23/2020 06:30

Focused brand identity startup

The palette consists of Light, Semi dark, Dark colors. Accent colors #fb4433 and #042464. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #042464 (darkest) to #B7C1D1 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #042464, #2E2654, #5E7499, #B7C1D1, #F03C36, #FB4433

Palette Focused brand identity startup has combination of 6 codes colors:

HEX: #fb4433, RGB: (251, 68, 51); HEX: #f03c36, RGB: (240, 60, 54); HEX: #042464, RGB: (4, 36, 100)

HEX: #5e7499, RGB: (94, 116, 153); HEX: #b7c1d1, RGB: (183, 193, 209); HEX: #2e2654, RGB: (46, 38, 84)

Simplified version of palette colors

Tint of tomato, Shade of Red, Tint of midnightblue, Tint of slategrey, Tint of lightsteelblue, Shade of midnightblue

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Focused brand identity startup color codes HEX, RGB information in table

5 color pairs have low contrast and need improvement which may impact readability.