Information 2020 experiment ecommerce colours

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Created at 03/24/2020 14:01

The palette consists of Light, Semi dark colors. Accent colors #b6e0c5 and #5d4223. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #5D4223 (darkest) to #B6E0C5 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 34% across the palette.

The hues stay in one region of the color wheel, spanning about 112°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #466134, #5BB378, #5D4223, #9C8065, #A3CEAE, #B6E0C5

Palette Information 2020 experiment ecommerce colours combines 6 color codes:

HEX: #5bb378, RGB: (91, 179, 120); HEX: #b6e0c5, RGB: (182, 224, 197); HEX: #5d4223, RGB: (93, 66, 35)

HEX: #9c8065, RGB: (156, 128, 101); HEX: #a3ceae, RGB: (163, 206, 174); HEX: #466134, RGB: (70, 97, 52)

Simplified version of palette colors

Tint of Medium Sea Green, Shade of Pale Turquoise, Shade of Saddle Brown, Shade of Peru, Tint of Dark Sea Green, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Information 2020 experiment ecommerce colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5bb378	#5bb378	RGB(91, 179, 120)	—	—
#b6e0c5	#b6e0c5	RGB(182, 224, 197)	—	—
#5d4223	#5d4223	RGB(93, 66, 35)	—	—
#9c8065	#9c8065	RGB(156, 128, 101)	—	—
#a3ceae	#a3ceae	RGB(163, 206, 174)	—	—
#466134	#466134	RGB(70, 97, 52)	—	—

6 color pairs have low contrast and need improvement which may impact readability.