Design manage branding ux

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Created at 03/24/2020 14:29

The palette consists of Semi dark, Light colors. Accent colors #0474dc and #0f76d4. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #3C444B (darkest) to #8CCDF5 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 6°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #0474DC, #0F76D4, #3C444B, #7A7C82, #8CCDF5, #B3BCC1

Palette Design manage branding ux combines 6 color codes:

HEX: #0474dc, RGB: (4, 116, 220); HEX: #8ccdf5, RGB: (140, 205, 245); HEX: #0f76d4, RGB: (15, 118, 212)

HEX: #7a7c82, RGB: (122, 124, 130); HEX: #b3bcc1, RGB: (179, 188, 193); HEX: #3c444b, RGB: (60, 68, 75)

Simplified version of palette colors

Shade of Steel Blue, Tint of Light Sky Blue, Shade of Steel Blue, Shade of Grey, Shade of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Design manage branding ux color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0474dc	#0474dc	RGB(4, 116, 220)	—	—
#8ccdf5	#8ccdf5	RGB(140, 205, 245)	—	—
#0f76d4	#0f76d4	RGB(15, 118, 212)	—	—
#7a7c82	#7a7c82	RGB(122, 124, 130)	—	—
#b3bcc1	#b3bcc1	RGB(179, 188, 193)	—	—
#3c444b	#3c444b	RGB(60, 68, 75)	—	—

4 color pairs have low contrast and need improvement which may impact readability.