Stationary exploration visual brand identity design palette

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Created at 03/27/2020 22:18

The palette consists of Semi dark, Light, Dark colors. Accent colors #520575 and #660692. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #520575 (darkest) to #D6ABCB (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 63°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #520575, #660692, #9614D4, #B34FB0, #D6ABCB, #EC6489

Palette Stationary exploration visual brand identity design palette combines 6 color codes:

HEX: #9614d4, RGB: (150, 20, 212); HEX: #ec6489, RGB: (236, 100, 137); HEX: #520575, RGB: (82, 5, 117)

HEX: #b34fb0, RGB: (179, 79, 176); HEX: #d6abcb, RGB: (214, 171, 203); HEX: #660692, RGB: (102, 6, 146)

Simplified version of palette colors

Tint of Dark Violet, Shade of Pale Violet Red, Tint of Indigo, Shade of Medium Orchid, Shade of Thistle, Tint of Indigo

Color scheme was created by colorswall

Color codes in palette

Stationary exploration visual brand identity design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#9614d4	#9614d4	RGB(150, 20, 212)	—	—
#ec6489	#ec6489	RGB(236, 100, 137)	—	—
#520575	#520575	RGB(82, 5, 117)	—	—
#b34fb0	#b34fb0	RGB(179, 79, 176)	—	—
#d6abcb	#d6abcb	RGB(214, 171, 203)	—	—
#660692	#660692	RGB(102, 6, 146)	—	—

5 color pairs have low contrast and need improvement which may impact readability.