Identity icon visual direction branding agency hex colors

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Created at 03/28/2020 16:59

The palette consists of Light, Semi dark colors. Accent colors #1bce12 and #40bfeb. Palette has Cool colors temperature.

By lightness, this palette runs from #385036 (darkest) to #A0C9C1 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 96°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #1BCE12, #277814, #385036, #40BFEB, #6495B7, #A0C9C1

Palette Identity icon visual direction branding agency hex colors combines 6 color codes:

HEX: #1bce12, RGB: (27, 206, 18); HEX: #40bfeb, RGB: (64, 191, 235); HEX: #277814, RGB: (39, 120, 20)

HEX: #6495b7, RGB: (100, 149, 183); HEX: #a0c9c1, RGB: (160, 201, 193); HEX: #385036, RGB: (56, 80, 54)

Simplified version of palette colors

Shade of Lime Green, Tint of Deep Sky Blue, Tint of Green, Shade of Cornflower Blue, Shade of Powder Blue, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Identity icon visual direction branding agency hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1bce12	#1bce12	RGB(27, 206, 18)	—	—
#40bfeb	#40bfeb	RGB(64, 191, 235)	—	—
#277814	#277814	RGB(39, 120, 20)	—	—
#6495b7	#6495b7	RGB(100, 149, 183)	—	—
#a0c9c1	#a0c9c1	RGB(160, 201, 193)	—	—
#385036	#385036	RGB(56, 80, 54)	—	—

8 color pairs have low contrast and need improvement which may impact readability.