Mark branding heart identity

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Created at 03/28/2020 21:50

The palette consists of Light, Dark, Semi dark colors. Accent colors #06b7fb and #fbd396. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #FBD396 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #06B7FB, #07107E, #0C0C0C, #47509C, #7481B9, #FBD396

Palette Mark branding heart identity combines 6 color codes:

HEX: #06b7fb, RGB: (6, 183, 251); HEX: #fbd396, RGB: (251, 211, 150); HEX: #07107e, RGB: (7, 16, 126)

HEX: #47509c, RGB: (71, 80, 156); HEX: #7481b9, RGB: (116, 129, 185); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Shade of Deep Sky Blue, Shade of Navajo White, Tint of Navy, Tint of Dark Slate Blue, Shade of Light Slate Gray, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Mark branding heart identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#06b7fb	#06b7fb	RGB(6, 183, 251)	—	—
#fbd396	#fbd396	RGB(251, 211, 150)	—	—
#07107e	#07107e	RGB(7, 16, 126)	—	—
#47509c	#47509c	RGB(71, 80, 156)	—	—
#7481b9	#7481b9	RGB(116, 129, 185)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

4 color pairs have low contrast and need improvement which may impact readability.