Branding brand corporate design poster

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Created at 03/29/2020 15:25

The palette consists of Light, Dark, Semi dark colors. Accent colors #cf9a1f and #441c7a. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #242454 (darkest) to #C6C59A (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #242454, #441C7A, #6654AD, #C6C59A, #CF9A1F, #CFAF6C

Palette Branding brand corporate design poster combines 6 color codes:

HEX: #cf9a1f, RGB: (207, 154, 31); HEX: #cfaf6c, RGB: (207, 175, 108); HEX: #441c7a, RGB: (68, 28, 122)

HEX: #6654ad, RGB: (102, 84, 173); HEX: #c6c59a, RGB: (198, 197, 154); HEX: #242454, RGB: (36, 36, 84)

Simplified version of palette colors

Shade of Goldenrod, Shade of Burlywood, Tint of Indigo, Shade of Slate Blue, Tint of Dark Khaki, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Branding brand corporate design poster color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cf9a1f	#cf9a1f	RGB(207, 154, 31)	—	—
#cfaf6c	#cfaf6c	RGB(207, 175, 108)	—	—
#441c7a	#441c7a	RGB(68, 28, 122)	—	—
#6654ad	#6654ad	RGB(102, 84, 173)	—	—
#c6c59a	#c6c59a	RGB(198, 197, 154)	—	—
#242454	#242454	RGB(36, 36, 84)	—	—

4 color pairs have low contrast and need improvement which may impact readability.