Design coffee branding brand identity

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Created at 03/29/2020 16:31

The palette consists of Light, Semi dark colors. Accent colors #e2b273 and #d8ae90. Palette has Warm colors temperature.

By lightness, this palette runs from #5C2C24 (darkest) to #E2B273 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 43% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 28°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #5B312C, #5C2C24, #9B6551, #C19D80, #D8AE90, #E2B273

Palette Design coffee branding brand identity combines 6 color codes:

HEX: #e2b273, RGB: (226, 178, 115); HEX: #d8ae90, RGB: (216, 174, 144); HEX: #5c2c24, RGB: (92, 44, 36)

HEX: #9b6551, RGB: (155, 101, 81); HEX: #c19d80, RGB: (193, 157, 128); HEX: #5b312c, RGB: (91, 49, 44)

Simplified version of palette colors

Shade of Burlywood, Shade of Tan, Tint of Maroon, Tint of Sienna, Shade of Tan, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Design coffee branding brand identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e2b273	#e2b273	RGB(226, 178, 115)	—	—
#d8ae90	#d8ae90	RGB(216, 174, 144)	—	—
#5c2c24	#5c2c24	RGB(92, 44, 36)	—	—
#9b6551	#9b6551	RGB(155, 101, 81)	—	—
#c19d80	#c19d80	RGB(193, 157, 128)	—	—
#5b312c	#5b312c	RGB(91, 49, 44)	—	—

5 color pairs have low contrast and need improvement which may impact readability.