Ui app design branding

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Created at 03/29/2020 20:44

The palette consists of Semi dark, Light colors. Accent colors #b434dc and #9712be. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #3C4245 (darkest) to #E0B79C (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 98°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #3C4245, #9712BE, #9E6852, #B434DC, #D2AED0, #E0B79C

Palette Ui app design branding combines 6 color codes:

HEX: #b434dc, RGB: (180, 52, 220); HEX: #e0b79c, RGB: (224, 183, 156); HEX: #9712be, RGB: (151, 18, 190)

HEX: #9e6852, RGB: (158, 104, 82); HEX: #d2aed0, RGB: (210, 174, 208); HEX: #3c4245, RGB: (60, 66, 69)

Simplified version of palette colors

Tint of Dark Orchid, Tint of Tan, Tint of Dark Violet, Tint of Sienna, Shade of Thistle, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Ui app design branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b434dc	#b434dc	RGB(180, 52, 220)	—	—
#e0b79c	#e0b79c	RGB(224, 183, 156)	—	—
#9712be	#9712be	RGB(151, 18, 190)	—	—
#9e6852	#9e6852	RGB(158, 104, 82)	—	—
#d2aed0	#d2aed0	RGB(210, 174, 208)	—	—
#3c4245	#3c4245	RGB(60, 66, 69)	—	—

5 color pairs have low contrast and need improvement which may impact readability.