Logo design modern packaging palette

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Created at 03/30/2020 09:27

The palette consists of Light, Dark, Semi dark colors. Accent colors #d4dc9b and #321042. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #321042 (darkest) to #D4DC9B (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #321042, #5B5B43, #A5A76C, #BDC484, #C4CC96, #D4DC9B

Palette Logo design modern packaging palette combines 6 color codes:

HEX: #bdc484, RGB: (189, 196, 132); HEX: #d4dc9b, RGB: (212, 220, 155); HEX: #321042, RGB: (50, 16, 66)

HEX: #a5a76c, RGB: (165, 167, 108); HEX: #c4cc96, RGB: (196, 204, 150); HEX: #5b5b43, RGB: (91, 91, 67)

Simplified version of palette colors

Tint of Dark Khaki, Shade of Pale Goldenrod, Shade of Midnight Blue, Shade of Dark Khaki, Tint of Dark Khaki, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Logo design modern packaging palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bdc484	#bdc484	RGB(189, 196, 132)	—	—
#d4dc9b	#d4dc9b	RGB(212, 220, 155)	—	—
#321042	#321042	RGB(50, 16, 66)	—	—
#a5a76c	#a5a76c	RGB(165, 167, 108)	—	—
#c4cc96	#c4cc96	RGB(196, 204, 150)	—	—
#5b5b43	#5b5b43	RGB(91, 91, 67)	—	—

6 color pairs have low contrast and need improvement which may impact readability.