Logotype abstract logo brand identity design colours

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Created at 03/30/2020 10:30

The palette consists of Light, Dark, Semi dark colors. Accent colors #f7b613 and #0b14ac. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #0B14AC (darkest) to #F7D78A (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #0B14AC, #6F3579, #9A4C78, #C196B9, #F7B613, #F7D78A

Palette Logotype abstract logo brand identity design colours combines 6 color codes:

HEX: #f7b613, RGB: (247, 182, 19); HEX: #f7d78a, RGB: (247, 215, 138); HEX: #0b14ac, RGB: (11, 20, 172)

HEX: #9a4c78, RGB: (154, 76, 120); HEX: #c196b9, RGB: (193, 150, 185); HEX: #6f3579, RGB: (111, 53, 121)

Simplified version of palette colors

Tint of Goldenrod, Shade of Navajo White, Tint of Medium Blue, Tint of Medium Violet Red, Shade of Plum, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Logotype abstract logo brand identity design colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f7b613	#f7b613	RGB(247, 182, 19)	—	—
#f7d78a	#f7d78a	RGB(247, 215, 138)	—	Midday
#0b14ac	#0b14ac	RGB(11, 20, 172)	—	—
#9a4c78	#9a4c78	RGB(154, 76, 120)	—	—
#c196b9	#c196b9	RGB(193, 150, 185)	—	—
#6f3579	#6f3579	RGB(111, 53, 121)	—	—

5 color pairs have low contrast and need improvement which may impact readability.