Vector logo minimal branding

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Created at 03/31/2020 07:54

The palette consists of Light, Dark, Semi dark colors. Accent colors #a174fb and #06377d. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #06377D (darkest) to #BCBCBC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 45°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #06377D, #545454, #5C5C5C, #5C9BF6, #A174FB, #BCBCBC

Palette Vector logo minimal branding combines 6 color codes:

HEX: #5c9bf6, RGB: (92, 155, 246); HEX: #a174fb, RGB: (161, 116, 251); HEX: #06377d, RGB: (6, 55, 125)

HEX: #5c5c5c, RGB: (92, 92, 92); HEX: #bcbcbc, RGB: (188, 188, 188); HEX: #545454, RGB: (84, 84, 84)

Simplified version of palette colors

Tint of Cornflower Blue, Tint of Medium Purple, Shade of Dark Slate Blue, Shade of Dim Gray, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Vector logo minimal branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5c9bf6	#5c9bf6	RGB(92, 155, 246)	—	—
#a174fb	#a174fb	RGB(161, 116, 251)	—	—
#06377d	#06377d	RGB(6, 55, 125)	—	—
#5c5c5c	#5c5c5c	RGB(92, 92, 92)	—	Gray36
#bcbcbc	#bcbcbc	RGB(188, 188, 188)	—	—
#545454	#545454	RGB(84, 84, 84)	—	Brilliant Licorice

6 color pairs have low contrast and need improvement which may impact readability.