Branding corporate identity businesscard mentality

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Created at 04/01/2020 06:17

The palette consists of Light, Semi dark colors. Accent colors #d4ece4 and #285b4a. Palette has Cool colors temperature.

By lightness, this palette runs from #343C4C (darkest) to #D4ECE4 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 29% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 60°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #285B4A, #343C4C, #4EB08F, #558689, #BCC9CF, #D4ECE4

Palette Branding corporate identity businesscard mentality combines 6 color codes:

HEX: #4eb08f, RGB: (78, 176, 143); HEX: #d4ece4, RGB: (212, 236, 228); HEX: #285b4a, RGB: (40, 91, 74)

HEX: #558689, RGB: (85, 134, 137); HEX: #bcc9cf, RGB: (188, 201, 207); HEX: #343c4c, RGB: (52, 60, 76)

Simplified version of palette colors

Tint of Medium Sea Green, Shade of Light Cyan, Tint of Dark Slate Gray, Shade of Cadet Blue, Tint of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding corporate identity businesscard mentality color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4eb08f	#4eb08f	RGB(78, 176, 143)	—	—
#d4ece4	#d4ece4	RGB(212, 236, 228)	—	—
#285b4a	#285b4a	RGB(40, 91, 74)	—	—
#558689	#558689	RGB(85, 134, 137)	—	—
#bcc9cf	#bcc9cf	RGB(188, 201, 207)	—	—
#343c4c	#343c4c	RGB(52, 60, 76)	—	North Sea Blue

5 color pairs have low contrast and need improvement which may impact readability.