Branding identity app sun palette

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Created at 04/01/2020 08:05

The palette consists of Semi dark, Light, Dark colors. Accent colors #8424fb and #ac64fc. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #3C0492 (darkest) to #ACACAC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 5°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #3C0492, #3C4444, #7C8484, #8424FB, #AC64FC, #ACACAC

Palette Branding identity app sun palette combines 6 color codes:

HEX: #8424fb, RGB: (132, 36, 251); HEX: #ac64fc, RGB: (172, 100, 252); HEX: #3c0492, RGB: (60, 4, 146)

HEX: #7c8484, RGB: (124, 132, 132); HEX: #acacac, RGB: (172, 172, 172); HEX: #3c4444, RGB: (60, 68, 68)

Simplified version of palette colors

Shade of Blue Violet, Tint of Medium Purple, Shade of Indigo, Tint of Grey, Tint of Dark Gray, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding identity app sun palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#8424fb	#8424fb	RGB(132, 36, 251)	—	—
#ac64fc	#ac64fc	RGB(172, 100, 252)	—	—
#3c0492	#3c0492	RGB(60, 4, 146)	—	—
#7c8484	#7c8484	RGB(124, 132, 132)	—	—
#acacac	#acacac	RGB(172, 172, 172)	—	—
#3c4444	#3c4444	RGB(60, 68, 68)	—	—

7 color pairs have low contrast and need improvement which may impact readability.