Business logo concept app icon brand hex colors

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Created at 04/01/2020 09:39

The palette consists of Light, Semi dark colors. Accent colors #24abe1 and #7bc9ec. Palette has Cool colors temperature.

By lightness, this palette runs from #343365 (darkest) to #7BC9EC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 102°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #24ABE1, #343365, #6A1C6B, #726DBC, #7BC9EC, #C8B5D2

Palette Business logo concept app icon brand hex colors combines 6 color codes:

HEX: #24abe1, RGB: (36, 171, 225); HEX: #7bc9ec, RGB: (123, 201, 236); HEX: #6a1c6b, RGB: (106, 28, 107)

HEX: #726dbc, RGB: (114, 109, 188); HEX: #c8b5d2, RGB: (200, 181, 210); HEX: #343365, RGB: (52, 51, 101)

Simplified version of palette colors

Shade of Deep Sky Blue, Shade of Sky Blue, Tint of Purple, Tint of Slate Blue, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Business logo concept app icon brand hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#24abe1	#24abe1	RGB(36, 171, 225)	—	—
#7bc9ec	#7bc9ec	RGB(123, 201, 236)	—	—
#6a1c6b	#6a1c6b	RGB(106, 28, 107)	—	—
#726dbc	#726dbc	RGB(114, 109, 188)	—	—
#c8b5d2	#c8b5d2	RGB(200, 181, 210)	—	—
#343365	#343365	RGB(52, 51, 101)	—	—

5 color pairs have low contrast and need improvement which may impact readability.