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Created at 08/23/2019 15:05
  0.24k

Brand typography concept colors palette

  • #6931d7
  • #ac5ce6
  • #371c6f
  • #8f7650
  • #d1c8a3
  • #39627d
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The palette consists of Light, Dark, Semi dark colors. Accent colors #ac5ce6 and #d1c8a3. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #371C6F (darkest) to #D1C8A3 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #371C6F, #39627D, #6931D7, #8F7650, #AC5CE6, #D1C8A3

Palette Brand typography concept colors palette has combination of 6 codes colors:
HEX: #6931d7, RGB: (105, 49, 215); HEX: #ac5ce6, RGB: (172, 92, 230); HEX: #371c6f, RGB: (55, 28, 111)
HEX: #8f7650, RGB: (143, 118, 80); HEX: #d1c8a3, RGB: (209, 200, 163); HEX: #39627d, RGB: (57, 98, 125)
Simplified version of palette colors
Tint of blueviolet, Shade of mediumorchid, Shade of midnightblue, Tint of darkgoldenrod, Tint of wheat, Tint of royalblue
Color scheme was created by colorswall

Colors codes in palette

Brand typography concept colors palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#6931d7 #6931d7 RGB(105, 49, 215)
#ac5ce6 #ac5ce6 RGB(172, 92, 230)
#371c6f #371c6f RGB(55, 28, 111)
#8f7650 #8f7650 RGB(143, 118, 80)
#d1c8a3 #d1c8a3 RGB(209, 200, 163)
#39627d #39627d RGB(57, 98, 125)

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#6931d7
#ac5ce6
1.79
#6931d7
#371c6f
1.93
#6931d7
#8f7650
1.61
#6931d7
#39627d
1.06
#ac5ce6
#8f7650
1.11
#ac5ce6
#39627d
1.68

Image palette Brand typography concept colors palette png

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