Brand typography concept colors palette

0.24k

Created at 08/23/2019 15:05

The palette consists of Semi dark, Light, Dark colors. Accent colors #ac5ce6 and #d1c8a3. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #371C6F (darkest) to #D1C8A3 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 50% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #371C6F, #39627D, #6931D7, #8F7650, #AC5CE6, #D1C8A3

Palette Brand typography concept colors palette combines 6 color codes:

HEX: #6931d7, RGB: (105, 49, 215); HEX: #ac5ce6, RGB: (172, 92, 230); HEX: #371c6f, RGB: (55, 28, 111)

HEX: #8f7650, RGB: (143, 118, 80); HEX: #d1c8a3, RGB: (209, 200, 163); HEX: #39627d, RGB: (57, 98, 125)

Simplified version of palette colors

Shade of Blue Violet, Tint of Medium Orchid, Tint of Midnight Blue, Shade of Dark Goldenrod, Shade of Wheat, Shade of Royal Blue

Color scheme was created by colorswall

Color codes in palette

Brand typography concept colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#6931d7	#6931d7	RGB(105, 49, 215)	—	—
#ac5ce6	#ac5ce6	RGB(172, 92, 230)	—	—
#371c6f	#371c6f	RGB(55, 28, 111)	—	—
#8f7650	#8f7650	RGB(143, 118, 80)	—	—
#d1c8a3	#d1c8a3	RGB(209, 200, 163)	—	—
#39627d	#39627d	RGB(57, 98, 125)	—	—

7 color pairs have low contrast and need improvement which may impact readability.