Health landing page branding blue palette

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Created at 04/05/2020 12:01

The palette consists of Light, Dark colors. Accent colors #35b0f7 and #f2b068. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #272E4E (darkest) to #F2B068 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #242C91, #272E4E, #35B0F7, #A9636F, #AFBACF, #F2B068

Palette Health landing page branding blue palette combines 6 color codes:

HEX: #35b0f7, RGB: (53, 176, 247); HEX: #f2b068, RGB: (242, 176, 104); HEX: #242c91, RGB: (36, 44, 145)

HEX: #a9636f, RGB: (169, 99, 111); HEX: #afbacf, RGB: (175, 186, 207); HEX: #272e4e, RGB: (39, 46, 78)

Simplified version of palette colors

Tint of Deep Sky Blue, Tint of Sandy Brown, Tint of Midnight Blue, Shade of Indian Red, Shade of Light Steel Blue, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Health landing page branding blue palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#35b0f7	#35b0f7	RGB(53, 176, 247)	—	—
#f2b068	#f2b068	RGB(242, 176, 104)	—	—
#242c91	#242c91	RGB(36, 44, 145)	—	—
#a9636f	#a9636f	RGB(169, 99, 111)	—	—
#afbacf	#afbacf	RGB(175, 186, 207)	—	—
#272e4e	#272e4e	RGB(39, 46, 78)	—	—

5 color pairs have low contrast and need improvement which may impact readability.