Cold brew branding typography packaging colors

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Created at 04/05/2020 13:35

The palette consists of Light, Semi dark colors. Accent colors #b7ce96 and #dcf1b4. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #3E4230 (darkest) to #DCF1B4 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 47°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #3E4230, #465A2A, #7C8A6E, #B7CE96, #BCDCBC, #DCF1B4

Palette Cold brew branding typography packaging colors combines 6 color codes:

HEX: #b7ce96, RGB: (183, 206, 150); HEX: #dcf1b4, RGB: (220, 241, 180); HEX: #465a2a, RGB: (70, 90, 42)

HEX: #7c8a6e, RGB: (124, 138, 110); HEX: #bcdcbc, RGB: (188, 220, 188); HEX: #3e4230, RGB: (62, 66, 48)

Simplified version of palette colors

Tint of Dark Sea Green, Tint of Pale Goldenrod, Shade of Dark Olive Green, Tint of Grey, Tint of Dark Sea Green, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Cold brew branding typography packaging colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b7ce96	#b7ce96	RGB(183, 206, 150)	—	—
#dcf1b4	#dcf1b4	RGB(220, 241, 180)	—	—
#465a2a	#465a2a	RGB(70, 90, 42)	—	—
#7c8a6e	#7c8a6e	RGB(124, 138, 110)	—	—
#bcdcbc	#bcdcbc	RGB(188, 220, 188)	—	—
#3e4230	#3e4230	RGB(62, 66, 48)	—	—

4 color pairs have low contrast and need improvement which may impact readability.