Bird logo flat branding palette

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Created at 04/05/2020 19:52

The palette consists of Light, Semi dark colors. Accent colors #f4620a and #7e3305. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #4A423C (darkest) to #FCD4BC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 6°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #4A423C, #7E3305, #8E7C6C, #CCB3A2, #F4620A, #FCD4BC

Palette Bird logo flat branding palette combines 6 color codes:

HEX: #f4620a, RGB: (244, 98, 10); HEX: #fcd4bc, RGB: (252, 212, 188); HEX: #7e3305, RGB: (126, 51, 5)

HEX: #8e7c6c, RGB: (142, 124, 108); HEX: #ccb3a2, RGB: (204, 179, 162); HEX: #4a423c, RGB: (74, 66, 60)

Simplified version of palette colors

Tint of Orange Red, Shade of Peach Puff, Shade of Saddle Brown, Shade of Grey, Tint of Tan, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Bird logo flat branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f4620a	#f4620a	RGB(244, 98, 10)	—	—
#fcd4bc	#fcd4bc	RGB(252, 212, 188)	—	—
#7e3305	#7e3305	RGB(126, 51, 5)	—	—
#8e7c6c	#8e7c6c	RGB(142, 124, 108)	—	—
#ccb3a2	#ccb3a2	RGB(204, 179, 162)	—	—
#4a423c	#4a423c	RGB(74, 66, 60)	—	—

4 color pairs have low contrast and need improvement which may impact readability.