Template mailchimp design system marketing hex colors

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Created at 04/06/2020 18:39

The palette consists of Semi dark, Light colors. Accent colors #115cf8 and #f97e4c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #2B4354 (darkest) to #B1BECD (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #115CF8, #2B4354, #89724F, #924937, #B1BECD, #F97E4C

Palette Template mailchimp design system marketing hex colors combines 6 color codes:

HEX: #115cf8, RGB: (17, 92, 248); HEX: #f97e4c, RGB: (249, 126, 76); HEX: #924937, RGB: (146, 73, 55)

HEX: #89724f, RGB: (137, 114, 79); HEX: #b1becd, RGB: (177, 190, 205); HEX: #2b4354, RGB: (43, 67, 84)

Simplified version of palette colors

Shade of Royal Blue, Shade of Coral, Shade of Sienna, Tint of Dim Gray, Shade of Light Steel Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Template mailchimp design system marketing hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#115cf8	#115cf8	RGB(17, 92, 248)	—	—
#f97e4c	#f97e4c	RGB(249, 126, 76)	—	—
#924937	#924937	RGB(146, 73, 55)	—	—
#89724f	#89724f	RGB(137, 114, 79)	—	—
#b1becd	#b1becd	RGB(177, 190, 205)	—	—
#2b4354	#2b4354	RGB(43, 67, 84)	—	—

7 color pairs have low contrast and need improvement which may impact readability.