Branding united letter business card colours

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Created at 04/07/2020 11:56

The palette consists of Light, Semi dark colors. Accent colors #3c8fbc and #851c84. Palette has Cool colors temperature.

By lightness, this palette runs from #323C5C (darkest) to #B6AACA (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 99°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #323C5C, #3C8FBC, #685EA3, #74ACCC, #851C84, #B6AACA

Palette Branding united letter business card colours combines 6 color codes:

HEX: #3c8fbc, RGB: (60, 143, 188); HEX: #74accc, RGB: (116, 172, 204); HEX: #851c84, RGB: (133, 28, 132)

HEX: #685ea3, RGB: (104, 94, 163); HEX: #b6aaca, RGB: (182, 170, 202); HEX: #323c5c, RGB: (50, 60, 92)

Simplified version of palette colors

Tint of Steel Blue, Shade of Sky Blue, Tint of Dark Magenta, Shade of Slate Blue, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding united letter business card colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3c8fbc	#3c8fbc	RGB(60, 143, 188)	—	—
#74accc	#74accc	RGB(116, 172, 204)	—	—
#851c84	#851c84	RGB(133, 28, 132)	—	—
#685ea3	#685ea3	RGB(104, 94, 163)	—	—
#b6aaca	#b6aaca	RGB(182, 170, 202)	—	—
#323c5c	#323c5c	RGB(50, 60, 92)	—	—

7 color pairs have low contrast and need improvement which may impact readability.